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The Transformative Nature Of AI & The Chances Of An AI Movie Star: “It’s Coming”

7th October 2024 Press Article

At the October 2024 Zurich Summit, Hollywood executives discussed AI’s “transformative” impact on filmmaking. Leaders including Jim Rivera, CPO of Flawless, and David Unger of Artist International Group emphasized AI’s potential to enhance production efficiency, reduce costs, and unlock new storytelling possibilities—even the creation of AI movie stars. However, they stressed the importance of ethical responsibility in managing AI’s influence on the industry.

 

Read the Deadline article

 

Reading time: 2 minutes.

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