Designed in collaboration with Hollywood guilds and studios, the groundbreaking platform enables filmmakers to adopt AI at scale while protecting artist rights, consent, and creative control.
CANNES, FRANCE / LOS ANGELES — 15 May 2026 — At the Cannes Film Festival, during one of the most pivotal moments in Hollywood’s ongoing conversation around artificial intelligence and creative rights, Flawless today unveiled the industry’s first rights-first AI platform for filmmaking, positioning the company at the center of a rapidly evolving debate over how AI should enter cinema.
The announcement marks a major evolution for Flawless, long regarded as Hollywood’s leading ethical AI company, as it expands from pioneering studio-grade AI editing tools into a broader end to end platform designed to help filmmakers, performers, studios, and technology companies adopt AI responsibly, transparently, and at scale. Built in collaboration with Hollywood guilds and major studios, the Flawless platform enables filmmakers to ethically integrate transformative AI tools into professional production workflows while safeguarding the human rights, creative ownership, and consent structures that underpin the entertainment industry.
The platform unifies filmmakers, performers, studios, and third-party AI technologies into a secure, rights-based ecosystem designed to protect artists, ensure consent, and enable transparent, copyright-compliant AI workflows through Flawless’s Artistic Rights Treasury (A.R.T.).
The launch arrives at a defining moment for the entertainment industry, as studios, talent, and guilds continue navigating how AI technologies should be responsibly integrated into filmmaking. While much of the broader AI landscape faces growing criticism around unlicensed training data, performer protections, and creative exploitation, Flawless has emerged as a rare counterpoint — advocating for clean-data systems, artist participation, and AI designed to empower creatives rather than replace them.
“I remember our very first meeting with Scott and the Flawless team. I’ll admit, I was skeptical at first — SAG-AFTRA and our team have met with well over a hundred AI companies. But afterthat first conversation, it was immediately clear that Flawless was taking a fundamentally different approach. They weren’t just asking what AI could do — they were asking how it could be done responsibly, in a way that genuinely protects and empowers human creative talent.” said Duncan Crabtree-Ireland, National Executive Director and Chief Negotiator for SAG-AFTRA.
“What’s impressed me most is that they’ve consistently lived up to those principles. Their model demonstrates a path toward an AI future that can expand creative opportunity while respecting the performers, filmmakers, and creators at the heart of this industry. That’s the kind of leadership this moment demands, and it’s why I’ve encouraged so many people across the industry to pay attention to what they’re building.”
“Human creativity is the backbone of the film industry, and it’s always been our goal to empower that creativity, not replace it,” said Flawless Co-CEOs Scott Mann and Amit Kapur in a joint statement.
“This Assistive AI platform represents a major expansion of Flawless’ offerings, from a collection of separate tools to a comprehensive ecosystem rooted in artist rights, security, and scalability. We believe AI can unlock enormous growth in filmmaking and storytelling — but only if artists remain at the center of the system.”
Flawless has experienced growing support from major studios, filmmakers and talent as the assistive technology has been deployed across hundreds of top tier productions and thousands of studio grade AI shots, becoming one of the only widely adopted AI workflows actively embraced by leading actors, directors and filmmakers working at the highest levels of the industry today.
Leading actors have also begun publicly backing Flawless’ approach to AI adoption, viewing the company as a model for how the industry can innovate without compromising performer protections.
The expanded Flawless ecosystem will integrate a range of emerging assistive AI technologies spanning voice, localization, production, and creative tooling, with early technology participants including Google DeepMind, Respeecher, and Dubformer. Together, the ecosystem aims to create trusted, studio-grade AI workflows while preserving performer agency, creative approvals, and rights ownership throughout the production pipeline.
“We believe the future of AI filmmaking depends on pairing powerful AI capabilities with responsible deployment,” said Buzz Hays, Global Lead for Entertainment Industry Solutions at Google.
“Flawless has built a thoughtful framework for how these technologies can integrate into professional creative environments. ”Flawless’ technology, already used in hundreds of productions for major studios and recognized among TIME Magazine’s Best Inventions, pioneered the field of Assistive AI — tools designed not to generate performances from scratch, but to ethically enhance and adapt human performances with full artist consent.
Among its capabilities, the platform enables filmmakers to visually edit an actor’s mouth to match different spoken words or languages. In 2025, Flawless leveraged this technology to achieve the world’s first theatrical release of a visually translated feature film, bringing Swedish hit Watch the Skies to American audiences without subtitles. The film’s success demonstrated the technology’s ability to move toward a truly global film audience while preserving creative intent and performance authenticity. Additional visually translated releases are planned in the coming year, including Tatami, The Light, and Smugglers.
As Cannes increasingly becomes a focal point for conversations around the future of storytelling and artificial intelligence, Flawless is positioning itself not simply as another AI company, but as the trusted infrastructure layer for the next generation of filmmaking — one built around artist rights, transparency, and creative partnership.
