Los Angeles / London — Flawless has been recognized by Media Play News in its 2025 “Smart Moves: 20 Game-Changing Uses of AI in Digital Entertainment” list for TrueSync, its assistive AI system for visual dubbing and localization.
TrueSync was recognized for solving a long-standing industry challenge: how to localize content at scale without sacrificing performance, emotional authenticity, or creative intent. Rather than generating new performances, TrueSync applies assistive AI to preserve the original actor’s work while enabling seamless translation across languages.
The system enables visual dubbing (“vubbing”) allowing actors to appear as if they are naturally speaking new dialogue. By aligning translated audio directly to on-screen facial performance, TrueSync elevates localization from a technical necessity into a creative and strategic capability.
A defining factor in the recognition is TrueSync’s real-world deployment, the technology moved beyond experimentation into theatrical release with Watch the Skies, the first feature film released in theaters using visual dubbing. The film serves as proof that assistive AI can operate within professional production and distribution workflows at scale.
Equally critical to the recognition is Flawless’ Artistic Rights Treasury (A.R.T.), which tracks consent, attribution, and creative ownership across every localized version. This framework reinforces TrueSync’s assistive approach, ensuring that artists remain central to the process and that AI functions as a tool of enablement rather than replacement.
The Media Play News recognition reflects a broader industry shift toward AI technologies that prioritize credibility over novelty. As global distribution accelerates, the most impactful innovations are those that replace inefficiency while protecting the human elements that define storytelling.
TrueSync’s inclusion in the 2025 Smart Moves list reinforces Flawless’ role in shaping how assistive AI and visual dubbing are responsibly integrated into entertainment, grounded in theatrical reality, creative trust, and production-ready execution.
See the full list:
https://lsc-pagepro.mydigitalpublication.com/publication/?i=858307&p=0&view=issueViewer
